Hampton Style - June 13, 2008 - New High End Fashions

All of the fashionable new addresses you'll need
to commit to memory this summer.

With a burst of color, designer and pop-art collector Lisa Perry debuted her '60s-inspired boutique in Sag Harbor on Memorial Day weekend. Her 1,000-square-foot store is a white canvas decorated in signature Perry fashion, with items such as technicolor felt dots and selections from her vintage paper-dress collection. With more than a wink at the pop-art images lining the boutique's walls, Perry's designs reflect a brightly colored Mod aesthetic with their clean lines, color blocking, and A-line silhouettes. In addition to clothing, the shop also carries her newly launched bedding collection, art and fashion books, furniture, vintage jewelry and geometric handbags. Open from 11am to 9pm, the Perry shop at the American Hotel has everything to outfit the modern-day Twiggy.

Coco Chanel, an ardent believer in the "take one thing off before you leave the house" school of thought, understood that fashion was as much about what you remove as what you embellish. Shawn Bell, owner of the new fashion emporium Bellhaus, is an active disciple of this ideal. More of an editor than a storeowner, Bell, a native of Jackson, Mississippi, planned a retail business model over the last three years that involved constructing an aspirational shopping space, then cherry-picking designer fashion pieces and artful objects from around the world to decorate it. The result is a carefully curated designer showcase that sits, starkly beautiful, a boxed structure of glass framed with steel amidst the tree-lined stretch of highway in Wainscott.

"The store is exactly how I imagined it," Bell says proudly. "I wanted it to be a gem of the Hamptons. And I felt like, more importantly, if you think about the experience you should start inside-out. So I thought about how I would want the store to bait the concept. For me, I wanted to create a space where one would have 30 percent great product, but 70 percent great experience. You know when you go into a place and you want to buy a candle, just because you were there? I wanted a space like that, that inspired people. I think I've had some of my best experiences in galleries looking at art or even a traditional painting. But here it could be a glass, it could be a sculpture, it could be a gown," he enthuses. With an evocative space where beautiful things are placed rather than merchandised, it seems Bell has created the fashion gallery of his imagination. Labels include: Christian Lacroix, YSL, Givenchy, Alexander McQueen, Pierre Hardy; jewelry by Delfina Delettrez (Silvia Fendi's daughter) and Mimi So.

It's not altogether surprising that Yigal Azrouël has carved a niche on the fashionable East End. Since his 1998 debut, the Israeli-born, French Moroccan designer has surrounded himself with beauty of all kinds, with devoted followers like Catherine Zeta-Jones and Jessica Alba. For his new free-standing store, which is housed in a white-washed, 1700s carriage house, he teams an organic minimalist aesthetic with his penchant for rare oddities, like an old locker from the pre-welding era, cult classic Creterion films, fragrances, vintage eyewear, and his women's and men's ready-to-wear lines. Boutique hours are from 11am to 7pm, Monday through Saturday; 12pm to 6pm on Sundays.

Famous for his original beach-shack boutique on the Napeague stretch, Tracy Feith's new Montauk outpost is housed in the new Surf Lodge hotel. Sanded-back wooden surfaces, decorative longboards, and beach-towel stripes lend the space an artful breeziness. A life-long surfer, Feith was part of the inspiration for the hotel's inception and brings the essence of his collection to the Beach Shop with his signature bohemian styling and rich palettes. The colder seasons inspire some of the store's current offerings with royal purple and rich chocolate skirts, white corduroy short-shorts and a silk leopard-print top among the eye-catchers in the barefoot-friendly store. Hours: 12pm to 8pm