| Issue #45, February 16, 2007 |
TATE’S COOKIES OPENS FACTORY IN EAST MORICHES

By TJ Clemente
The first instant that you
bite into a Tate’s Chocolate Chip cookie at least two things
happen — your ears hear a crisp sound and your taste buds
react to a buttery, sugar and chocolate experience. For some cookie
eaters, there is no other cookie. It seems Kathleen King mastered
something special when she was eleven and baked and sold cookies
from her dad’s farm stand. The profits were to go to the purchase
of her school supplies. Eventually her talents manifested into Kathleen’s
Bake Shop in Southampton. After some difficulties concerning partners
and creative differences, Ms. King, in the year 2000, went off on
her own again and renamed the kitchen bakery Tate’s Bake Shop,
after her father Richard “Tate” King. The nickname,
Tate, was tagged on him because he picked taters on the family farm
as a little boy. Kathleen also credits her mother, Millie King,
for encouraging her to purchase the bakeshop at age 23. The bakeshop,
located at 43 North Sea Road, sells custom cakes, pies, cookies
and many other baked treats. At first, all Tate’s products
were baked in that bakeshop. But demand made Ms. King open up another
kitchen for wholesale on Mariner Drive, also in Southampton. Now
even the 5000 sq ft facility, a rented space, is not large enough
for the almost forty employees who mix, bake, and package the cookies
so many desire.
“I never thought any
of this would happen. I just did what my father told me —
work hard and keep putting one foot in front of the other. I’m
very much into simplicity — doing what you know. My parents
are responsible for having me keep both feet on the ground —
to never forget where I came from,” Ms King said.
Kathleen King is totally committed
to preserving the consistency of every cookie made. She is using
the same ovens, mixing dishes, measuring tools and ingredients so
that the chocolate chip cookie that may be purchased in California
— yes, they sell them there now — will taste like ones
bought in her bake shop. And so Kathleen is going to open a bigger
and better bakeshop, to replace the one on Mariner Drive in Southampton.
The new wholesale bakeshop will be a self-owned, air-conditioned,
15,000 sq. ft. building located on 62 Pine Street in East Moriches.
“I would love to stay in Southampton but you can’t find
space like that here,” Ms King said. Also the new location
is more convenient to the employees, all of whom live west of Southampton.
Eliminating the need to fight early morning traffic on 27 into Southampton
will save them all many hours of driving.
Kathleen still plans to run the operation
from her office above the bakeshop on 43 North Sea Road, which on
the first floor will remain a bakeshop. Years ago Kathleen committed
herself to the idea of making the best consistent chocolate chip
cookie. That was the rock on which she was to build her future.
Years ago, she said, “We sell millions of cookies but the
chocolate chip cookie is key, everything else is secondary.”
Now her plan seems simple. Not to reinvent the cookie. She believes
her success is keeping her process as close to what she did when
she was eleven. She reportedly just explained, “My product
is homespun Americana — it’s not from a factory. A lot
of people can’t maintain the quality of their product when
they grow.” On the phone she said again that the cookie will
be exactly the same.
The employees seem to believe the
expansion will be positive beyond the commuting factor. Fredis Guerra
the production manager of the 5000 sq ft Mariner Drive location
believes it just became too “cramped there...the new place
will have air conditioning and a bigger kitchen.”
Everyone who loves the cookies hopes
they stay just as good. Now perhaps more people will be able to
enjoy Tate’s cookies. Lucy Cutting of Greenwich, Ct., says
it best, “Tate’s Chocolate Chip Cookies are yummy!”
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