South O' the Highway (and the North too)

Hamptons resident Christie Brinkley unveiled her new "Got Milk?" ad at the Sundance Film Festival last week. Her next business adventures include launching an organic line of bedding and bath projects, as well as a line of affordable jewelry.

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East Hampton's Gwyneth Paltrow has started GOOP.com, a lifestyle web site offering health, travel and nutrition information. Some critics claim the site is a vanity project for the actress, but Paltrow insists the tips - like cleansing ways to battle the post-holiday bulge - are helpful to many.

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Rumor has it that Hamptons regular Sean "Diddy" Combs is producing a rap album for former actor Joaquin Phoenix. Phoenix, who first displayed musical talent in his role as Johnny Cash in the Oscar-nominated Walk the Line, recently decided to forgo acting for singing, with rap as his genre of choice.

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Also circling the rumor mill is that Amagansett's Sarah Jessica Parker is considering casting Britney Spears in the next Sex And the City movie. Spears would play a young relative to Carrie Bradshaw.

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East Hampton's Elie Tahari recently invited retail buyers to his showroom to unveil a $598 purple-floral sheath called "the Michelle dress" after First Lady Michelle Obama. Shoppers will see the dress in ads this spring, and in stores in June.

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Hamptons regular and cast member of "The Real Housewives of New York City," LuAnn de Lesseps, has sold a book. Class With the Countess: How to Live With Elegance and Flair will offer lessons in the art of sophisticated living, and include contemporary etiquette tips.

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After struggling to conceive, having a baby through a surrogate, and chronicling her journey for The New York Times Magazine, Southampton's Alex Kuczynski is pregnant and due to give birth in April. The author of Beauty Junkie and her husband, investment banker Charles Stevenson, are already proud parents of Max Dudley.

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2008 Super Bowl-winning Giant Amani Toomer got his nails done at Gurney's Spa last Sunday. Toomer is a wide receiver for the New York Giants and is the franchise's all-time leader in career receptions. He is the last Giant of their Super Bowl XXXV season in 2000 to still be on the team's active roster. Prior to the start of Giants mini-camp in May 2008, Toomer and the Giants were invited to the White House in honor of their Super Bowl XLII victory.

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The widely hailed Waking Giant: America in the Age of Jackson by David S. Reynolds of Sagaponack has been selected among the Notable Books of the Year by The New York Times Book Review and the Best of 2008 by the Washington Post.

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