Dan's Papers - January 18, 2008 - Hampton Tradition XX

Since 1984, Benita Glorioso has been providing the women of the East End with amazing clothing for every season. With a skilled eye for choosing what is in style, she offers a wide range of high-quality clothing at her boutique, B.Glorioso, located at 2405 Main Street in Bridgehampton. And recently, a second location was opened at Gurney's Inn and Resort in Montauk.

Ms. Glorioso has provides customers with quality service and a treasure trove of unique clothing, and in recent years, in-house produced and designed Glorioso jewelry has taken the Hamptons by storm. The jewelry compliments the clothing line because in most cases Ms. Glorioso has designed both.

"I started my relationship with the Hamptons in 1984. I like the place, I love the people, I feel so accepted by them," Ms. Glorioso said. She added that she still gets a thrill when she sees one of her creations on someone.

When asked why she shops at B. Glorioso one patron said, "I walked into her shop about twenty years ago and found a great dress. Since then, when in town, I always stop in to say hello and see what is new. All the dresses, blouses and skirts have a dignified, airy, summer breeze quality." She noted that B.Glorioso is "where Hamptons fashion is going before it gets there." Amanda Lee, Ms. Glorioso's 19-year-old daughter, was helping this customer. When her daughter's name is mentioned, Ms. Glorioso smiles.

Recently, Paul Monte, CEO of Gurney's Inn and Resort in Montauk, invited Ms. Glorioso to open a boutique there. She said, "The Gurney's family - the Montes and everyone else who makes Gurney's so special - have welcomed me. I already feel like part of the family."

Amanda Lee explained that people who walk into B. Glorioso receive small-town service with big city fashions. And quite frankly almost every piece has a certain Hamptons signature to it. The happiness and love that Ms. Glorioso and her family have found in the Hamptons seem to radiate from every creation she designs. Watching the excitement of customers getting their first peek at the newest merchandise was a great experience. Even on a cold winter's day the cruise line clothing looked inviting. Amanda Lee added that come summer the clothing colors will become more varied.

Ms. Glorioso's original store was located near the Bridgehampton Deli. It was at this location that B.Glorioso became such a tradition in the Hamptons. She has created a clothing line that has made her and the customers happy. She has worked hard at doing something she truly loves and it shows in her work. She is a businesswoman, but also a friend and mother. She is always willing to help people make the right selections on what will work best for them.

B. Glorioso is located at 2405 Main Street in Bridgehampton and is open from 11 a.m. to 4 p.m. Thursday through Sunday during the winter, and from 10 a.m. to 5 p.m. during the summer.