South O' the Highway (and the North too)

Seen at the Mercedes-Benz Polo Challenge 2009 at Blue Star Jets Field were: Jon Gosselin, Michael Lohan, Erin Muller, Alex McCord and Simon Van Kempen, Jill and Bobby Zarin, Ramona and Mario Singer, Countess LuAnn de Lesseps, Kelly Killoren Bensimon and stylist Nolé Marin.

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Actress Shannen Doherty enjoyed music by Ilo Ferreira at Surf Lodge.

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Hundreds of guests attended the second annual Watermill Summer Concert at the Watermill Center in the Hamptons last weekend, including Roger Waters, Christophe deMenil, Calvin Klein, Beth Rudin DeWoody, Campion and Tatiana Platt, Jay McInerney, Anne Hearst and Nicole Miller and Eric Ripert.

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Dan Aykroyd recently turned up the heat on Georgica chefs when he visited the kitchen to tell them their food was "rubbish." After assuring them he was joking, he hopped behind the bar and served cocktails to the crowd, which included Jon Bon Jovi and his family.

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Also seen bartending in the Hamptons was Roger Wilson, who starred in "Porky's" movies and dated Southampton's Christy Turlington for six years. He has a gig at Philippe in East Hampton.

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Amagansett's Gwyneth Paltrow says "corporate America" wants to get in on Goop, her healthy living website, but she's keeping it at bay in favor of creative freedom.

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Former Montauk part-timer Bernie Madoff might be gone, but he's not forgotten. A family reportedly affected by his Ponzi scheme recently held an auction of personal items at Four Seasons Catering in Southampton. More than 120 items were up for bid, including paintings by Dali and Picasso, and reportedly earned $275,000.

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North Haven's Jimmy Buffett gave a surprise performance at Stephen Talkhouse in Amagansett last week during the Wounded Warrior Project benefit concert.

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Beauty the Red-Tailed Hawk will make her glamorous debut at the August 8 GET WILD benefit for the Wildlife Rescue Center, Beth and Howard Stern's "pet" charity in the Hamptons. She will be surrounded by "celebrity" friends Meep the Great Horned Owl, Marcy the Possum and more as they fete honoree Marty Richards. Beth Stern, host Avis Richards and Marcy Warren serve as Chairs for the event, which supports a new intake and treatment center.

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CharityBuzz.com is running the online auction for the Ellen Hermanson Foundation

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(Ellen's Run). The auction will continue at their August 15 benefit, HEAT, at Steven Klein's Farm. Auction items include Yankee and Mets Fantasy Packages, tickets to Madonna's Sweet & Sticky tour, Steven Klein photographs, passes to a Stella McCartney show in Paris, a four-story condo in Aspen and more.

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A wine tasting and book signing with Lidia Bastianich, author of Lidia's Italy, will happen on Saturday, August 8, from 3-5 p.m. at McNamara Wine & Spirits in the Bridgehampton Commons.

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The King of Pop, Michael Jackson, and the King of Pop Art, Andy Warhol, are on tour. Andy Warhol's Michael Jackson is moving from Vered Gallery in East Hampton to London's Millenium Dome for an August 5 press preview and three days of viewing. After that, the painting will swing by "Access Hollywood" and Los Angeles before returning to Vered Gallery, where it will be auctioned on August 18. Visit veredart.com for bidding and breaking developments.

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Fashion designer Darby Scott will have a "Pop Up Store" at the Southampton Inn on August 7 and 8, from 10 a.m.-6 p.m. The store will feature her new line of eveningwear as well as bags, shoes and many other items in the collection featured at Bergdorf Goodman.

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If you're sitting in the back of a New York City taxi, you might see our own Katlean de Monchy doing her new KAT'S MINUTE segment on Taxi TV. The first is about fashion at the new JC Penney store. Her series of one-minute segments will run every 20 minutes.

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